Bite Away

Bite Away is an easy-to-use, all-natural treatment for insect bites and stings that has been marketed and sold in Europe for many years. As part of a fully-integrated marketing strategy to launch Bite Away in the US, I led the creative direction and design of a brand identity refresh based on market research by Bloom Communications. Together with the client, we explored and refined several different branding directions and the final selection was then formalized into a robust brand guidelines. From there, I led the design, execution, and management of their new identity across all of their communication channels to drive e-commerce sales.

Services: Creative Direction, Brand Identity, Graphic Design, Web Design, Marketing Strategy

Agency Collaborators: Bloom Communications

Brand Guidelines Development