Logo design is one of the most valuable, and yet misunderstood, aspects of building a brand. The role of your logo is to uniquely identify your business and to become a vessel for your specific brand’s equity to be built up over time. This may sound obvious, but your logo should be an unchanging symbol for your brand so that it becomes instantly recognizable across a wide spectrum of use-cases, sizes, colors, and formats. A simple, distinct, and well-designed logo should last your business 20+ years, and it should only grow in value year over year (ie, Nike, Apple, Target, etc). The key to a great logo is making it appropriate for your overall brand strategy, making it distinct enough to stand out from other brands, and making it simple enough to be recognized at a glance. This is the approach that I bring to every logo project. I start with a deep understanding of your unique needs and goals, and work closely with you to ensure your new logo accurately reflects your unique brand vision while also being strategic and effective to your target audience.
