PsychTrac Branding

PsychTrac is a technology solution for Mental Health Care providers that improves coordination and communication between caregivers and patients. I was brought onboard to develop the initial brand system of logo, color palette and typography. Through the brand discovery and design process, we landed on this simple concept of a heart and checkmark symbol forming a smiley face.

Skills Used: Branding, Logo Design, Graphic Design, Creative Direction

Brand Board

Brand Guidelines

Preliminary Symbol & Logo Explorations

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Amy Lefkowitz Law

Skills Used: Branding, Graphic Design, Web Design, Creative Direction, Social Media Marketing, Wordpress Development

Skills Used: Graphic Design, Copywriting, Marketing Strategy, Creative Direction, Email Marketing

Unspoken Levels

Skills Used: Branding, Graphic Design, Copywriting, Marketing Strategy, Creative Direction, Rockin' the Mic

Skills Used: Web Design, UI Design, WordPress Development

Skills Used: Creative Direction, Branding, Graphic Design, Web Design, Online Marketing, Event Marketing, Email Marketing, Copywriting

Logos & Symbols

Skills Used: Logo Design, Branding, Graphic Design, Creative Direction

Gig Posters & Album Artwork

Skills Used: Graphic Design, Illustration, Package Design, Branding, Creative Direction

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