PsychTrac Branding

PsychTrac is a technology solution for Mental Health Care providers that improves coordination and communication between caregivers and patients. I was brought onboard to develop the initial brand system of logo, color palette and typography. Through the brand discovery and design process, we landed on this simple concept of a heart and checkmark symbol forming a smiley face.

Skills Used: Branding, Logo Design, Graphic Design, Creative Direction